Yandex with a sense of humor

Yandex with a sense of humor? They have a certificate!

If there is a certificate, FAS does not mind!

The Federal Antimonopoly Service (FAS) recognized the Yandex “Search No. 1 in Russia” slogan as legitimate after the company justified its superiority over its competitors. This was reported by the deputy head of advertising control and unfair competition FAS Tatyana Nikitina, RIA Novosti reports.

She explained that after the anti-monopoly service began an inspection, the corporation accompanied the statement with a footnote indicating specific comparison parameters.

After that, FAS abandoned claims against Yandex.

On Thursday, July 27, the series with the slogan “Search No. 1 in Russia” appeared an asterisk, when clicked, explains that the search engine ranks first in the number of transitions from search engines, according to LiveInternet data for June 2017.
A few hours before that, the Federal Antimonopoly Service of the Russian Federation had announced the start of an audit by Yandex Corporation for violation of antitrust laws.

The ministry noted that the words “best”, “first”, “number one”, “most”, “only” and the like cannot be used in advertising, giving the impression that one product is superior to another.At the same time, the deputy head of the FAS, Andrei Tsyganov, explained that such statements should contain clarifying information. “If they have written in small print somewhere, that they are number one by someone on a certain date, then it really has the right to life,” he noted.

In "Yandex" stated that the slogan is used temporarily in an advertising campaign, in addition, it is confirmed by all the metrics on the audience share.

Yandex is a Russian company that owns the Internet search engine of the same name. Included in the top five search engines for the number of requests processed.

Original (for 07/28/2017): lenta.ru

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