When watching TV advertising or advertisingrollers, which are scrolled before each session in the cinema, the attention of the layman is usually attracted by bright short film projects - the trailers of the expected films.
What is a movie trailer? This is a kind of advertising, a video announcement, lasting for several minutes and consisting of the most vivid and intriguing episodes of the still not released movie rental. The video pursues a single goal - in any way, to intrigue the viewer in the forthcoming exit of the film and to attract the maximum number of people to the cinemas. Finding out what a trailer is, you should pay tribute to their creator, who in an incomprehensible way manage to make a regular commercial movie almost an independent work of art. The trailers are not mounted by filmmakers of advertising films, and not by specialists who produce another studio masterpiece, but quite different companies, so the names of the creators of these videos rarely become known to a wide audience of viewers.
Trailer full-length picture, however, liketrailers series, show the viewer individual episodes either in chronological order (forcing the atmosphere), or in a strictly defined (conceived by the creators). Traditionally, this video is accompanied by a text and a specially selected musical composition. Sometimes the voiceover voice comments on the main events of the upcoming premiere, without revealing the intrigue, which is exacerbated by the separately cut out replicas of the main characters.
In order to understand what a movie trailer is,it is necessary to consider its structure in detail. If you take an academic (reference) version, then the advertising video should consist of a tie (entry), followed by a part that outlines the plot in separate strokes, then there are episodes that pumping the atmosphere, and the culmination, which is a powerful action-part.
Especially creative specialists repeatedlytried to experiment with the classic version of the structure of the trailer and as a result received a spectacular and intricate movie, but the producers of this independence and initiative are chopping at the root, being afraid to take risks. To make short videos successful, creators should carefully consider the choice of musical accompaniment.
Naturally, a solid trailer can be done withmedium composition, but in order for the alleged spectator to "take down the roof", it is necessary to find something special. A great example of this fact can serve as a TV relay for the film "I, Frankenstein" with the musical composition All Good Things "Fight". Sometimes the musical accompaniment is written to order, but more often the tracks are already known, and popular artists: Hollywood Undead in the video "Conan the Barbarian", Eminem in "Mission: Impossible - 4", Placebo in "Warriors of Light". With an ideal combination with a visual, you get a genuinely brilliant trailer, and an erroneous choice can destroy all efforts.
To date, there are two mainvarieties of advertising videos: those that are created from the frames of the picture, and those that are shot separately. Naturally, separately removed projects are extremely expensive pleasure, and cutting and the subsequent installation of ready frames of a film are much cheaper. Trailers serials are created by similar methods.
Once the potential power of advertisingvideo clips of the movie was realized, there was a need for professionals who, unlike the ever-busy studio workers, would dedicate to creating trailers all the time and effort. Therefore, with a detailed consideration of the question, what is the trailer of the film, it is necessary to define the concept of "trailerhouse". This is a private company, specializing exclusively in creating video clips for films (editing, music selection, effects). The whole process is handled by a dozen professionals: supervisors, editors, managers, directors, etc. Before the final editing of the video, the film director always looks at it, makes adjustments, limits the use of film material at its discretion, voices its original vision and wishes. It is possible to explain what a trailer of a movie is all about, but it is better to see them.