The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

A revolution in school feeding by Jamie Oliver: “If you give children chips, you are an idiot”

In Ukraine, at the peak of popularity, the culinary show "Master Chef Children" headed by Ector Jimenez-Bravo, Tatyana Litvinova and Nikolai Tishchenko is at the peak of popularity. In England and the United States have their culinary stars - for example, Jamie Oliver. This famous chef seriously took up the power of schoolchildren and began a real revolution in school meals.

Proper nutrition - the guarantee of health. This simple truth has long been learned by all. But understanding does not always mean following. So, Jamie Oliver believes that the nutrition of schoolchildren in England and the United States is fundamentally wrong. And health, as they say, you need to take care of his youth. Therefore, Jamie personally took to solve the problem of school feeding. Yulia Koshelyaeva told vospitaj.com what came out of this.

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British chef Jamie Oliver is known for the extravagant cooking show "Jamie's Kitchen" and "Cooking in 30 Minutes."In the English-speaking world, he is also known as a promoter of healthy eating and a fighter against fast food.

At the beginning of the 2000s, Oliver seriously took up the problem of school nutrition and education in the field of healthy food, finding that most British children eat meals and snacks, and also receive not enough money for food. In fact, the level of obesity among the British adult population is the highest in Europe and in some places exceeds the average level of the United States. Almost 900 thousand children under 11 years old suffer from obesity - this number has doubled in the last 50 years.

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In 2005, the chef founded the Feed Me Better Foundation (“Feed Me Better”) and began to inculcate good nutrition in schoolchildren.

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Products for schools, Oliver believes, should be supplied by local farms and include seasonal fruits. In addition, the state is obliged to set high standards of freshness for school meals and make it diverse.

Transformations began at Kidbrooke School in London Greenwich, where the eccentric showman not only redid the school menu, but also cooked it himself for a while. Jamie Oliver filmed what happened at school in a documentary film that was then shown to Channel 4.As a result, he was awarded the title Most Inspiring Political Figure of 2005, and the British government agreed to allocate £ 280 million for school lunches, distributing funds for three years. Oliver began to rapidly expand the circle of London schools, to which his company supplied food.

Read also:5 products for schoolchildren immunity and energy

What exactly did Jamie Oliver not like in the school menu? Before the chef turned his attention to British school meals, they included burgers, sausage rolls, turkey, fish sticks, nuggets, chips and vanilla pudding. Now, Oliver’s company delivers sausages, fried potatoes, roast beef, fruit, and choux pastry for dessert to schools. This set was two times less calorie than usual for children.

Such a replacement already in 2006 provoked protests from parents of schoolchildren from the town of Roumarch in South Yorkshire, who considered that the food that the chef delivers is not worth the money and is worse in quality than local products. They stated that the schoolchildren did not eat up in small portions that Oliver offered, and therefore began to demonstratively buy fast food and give it to the children.

He criticized Oliver and the Minister of Health of Great Britain Andrew Lansley. He accused him that the cook "reads notations to people" on the topic of food. But this did not prevent Oliver from supplying food to 80 schools in Greenwich by 2010.

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"If you are at the state level responsible for what children eat from 4 to 18 years 190 days a year, then you are half responsible for what happens to their health," - says the TV presenter.

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As part of the pilot project, it was estimated that the number of horoshons in chef-sponsored schools increased by 4.5%, and the number of excellent students increased by 6%. However, according to the Daily Mail, the number of children who ate at school has decreased by 400 thousand and now only one in three children eats at school canteens. This happened because the government started a change before making sure that children will eat food prepared according to new standards, said Deputy Law Minister of Education David Laws.
Food habits are established in the family, and therefore the school simply cannot re-educate children and their parents who are not used to healthy food.

Despite the controversial results, in 2010, Jamie Oliver went to conquer America, which ranks second in the world in terms of obesity.According to statistics, every third American suffers from overweight, since 1980 this figure has tripled. This triggers an increase in obesity-related diseases, and 27% of medical expenses in the United States are allocated for their treatment. According to the journal Health Affairs, American children get half the daily calorie intake from snacks, which increases the risk of developing diabetes and hypertension. The University of North Carolina found out that many children between the ages of 2 and 18 do not eat anything during the day at all but fast food. Very often this is due to the difficult financial situation in the family.

School food in the United States is very different from the British. There, in fact, children are fed pizza for breakfast and nuggets for lunch. The problem of increasing machines with snacks and Coca-Cola. More than 16% of all vending machines in the United States are installed in schools. The last four years, at the initiative of Michelle Obama, food in vending machines began to be replaced with muesli and fruit.

To start his US project, Jamie Oliver chose the most fat city in the country - Huntington in West Virginia - and started the documentary show Jamie’s Food Revolution (Jamie's Gastronomic Revolution). In the pilot, he tested the knowledge of first-graders (children 5-6 years old) about where the food comes from. The TV host showed the children vegetables and asked to say what they are called.Children have not identified one. “Children have no idea where the food comes from. We need to teach them that, ”says the chef.

In Huntington, Oliver opened a communal kitchen, where he taught children to deal with kitchenware, and even cooked for schoolchildren. But the rush was not appreciated neither by the children nor the school chefs. Residents of the town also reacted with hostility to the promotion of healthy eating. Nevertheless, the Oliver show received an Emmy Award and went to the second season.

Read also:School lunch: so the child ate everything

“The fact is that it is very difficult to change. If you shed light on one of the most unhealthy places in the world, it will be a disaster. You can't do this nicely and friendly: organizations, business and all other structures will have to change, and no one likes that, ”the TV presenter believes.

Oliver decided to shift the focus and prove to the people of the United States that fast food is bad. In one of the episodes of the second season, the chef said that hamburger patties are made from ammonia-treated meat and fat cuts. Most fatty trimming is heated to 100 degrees and sent to a centrifuge, where the fat is separated from the meat part, then the resulting mass is treated with ammonia, which kills bacteria. Oliver called this mixture "pink slime."Impressed parents launched a campaign in social networks against the use of textured beef, after which the USDA allowed schools to decide for themselves whether to use this meat for cooking for students.

After the show was broadcast, a crowd of schoolchildren’s parents gathered near Jamie’s office. They brought school breakfasts for the chef's assessment and asked for tips on how to improve the children's menu. He criticized semi-finished products, heated in a microwave. Despite the support of most parents, Oliver was forbidden to appear in schools in Los Angeles.

In addition, the showman actively agitates against excessively sweet drinks. To demonstrate how much Los Angeles school sugar is added to baby milk for one week, he filled the school bus with sugar and poured it through windows and doors. It turned out 57 tons of sugar. “Any judge in the world, looking at these statistics, will find the government guilty of child abuse,” Oliver comments on a similar performance on TED. Later, the BBC presenter put the head of Coca-Cola James Quincy in an awkward position with a similar reception.

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“If you give children carbonated drinks, you are a freak. If you give them chips, you are an idiot.If your child does not eat normal hot meals, sort this out as soon as possible, ”says Jamie Oliver.

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After returning to Britain, Oliver analyzed the partial success of the campaign to change the school menu and decided to focus on changing eating habits at the family level. “It’s not necessary to tell people five times a day that everything is bad for them. Need to be closer to them. We need to make platforms for them where they can learn how to cook healthy food for free. This is the only way to move forward, ”- said the chef.

He now opens the "Department of Nutrition" in small cities throughout the UK. There, people are taught basic cooking skills so that they can give up on convenience foods. The project received a grant of £ 130 million, which allows you to train 8 thousand people.

The main argument put forward by critics of Jamie Oliver is that he does it for the money and the show. Oliver is the richest chef on the planet, his fortune is estimated at £ 150 million. He owns a business empire that includes restaurants, food production, kitchen utensils, books, magazines and DVDs. Last year he earned £ 44m from this.

“I would like to be at a level where I can do my own projects. I want to come to Essex and say: “I want all your schools. I want to start a non-profit campaign, launch a program at the municipal level: train canteen workers, equip kitchens and feed schoolchildren for free. ” But only Essex is not limited here, you need to create projects so that you can bring them anywhere. So you have to make money. Everything comes up against them, ”Oliver replies.

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  • The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot

    The Jamie Oliver School Nutrition Revolution: If you give children chips, you are an idiot