No business is costing. without advertising campaigns that increase brand awareness among consumers. Quality, thought out, even if the most ridiculous advertising, simply can not attract consumer attention. It's all about the so-called advertising stuffing - brightness and originality. For example, two different packages of the same product. affect the mind of a person completely differently, and the buyer, rather, will choose the one that is more colorful and original in form.
Of course, any respecting a businessman will not spare money for the promotion of their activities, which will allow make the product more recognizable among a dozen of the same ones produced competitors. Marketers believe that in order to stand out among others brands, all means are good. Along with brightness and contrast, affect people's feelings and emotions can be achieved by using comic slogans and sayings. The funniest video ad is not only well remembered, but also causes a smile, which is also important for the consumer. All this will allow him make a decision in favor of such a product, rather than an alternative product competitor.
Everybody had a situation when you came to the store, you bought, in general, an unnecessary thing just because that she looked good from the stalls.